A New Showreel

I've completed a lot of work to date and had the privilege of working with some great clients. Here's a new reel of work that shows something of the breadth of my design work spanning 4 years. 

Branding, Strategy and Design Systems from 2012 - 2018. Work includes Reconciliation Services branding, email marketing, environmental and event graphics, social media and design for Troost Jazz & Soul; Giving the Basics branding, annual campaign strategy and design, landing page/email/social/direct mail design; Verified First branding, environmental graphics and web design; Enterprise Center of Johnson County branding, web design and environmental design; Ignatian Spirituality Center web design, email marketing and annual campaign design and implementation; SCPX (Student Church Planting Experience) branding and video creation, and environmental graphic design for the Dairy Farmers of America.

WATCH THIS NON-PROFIT ELIMINATE THE GAP!

For the last nine months I've been working with Giving the Basics to refine their brand message and logo. The new tagline I came up with, 'eliminate the gap' speaks to Teresa's desire to really stop the problem that so many struggling families across America are experiencing - they cannot get needed hygiene products on their food stamps.

 Giving the Basics' distribution operates out of the underground caves in Kansas City.

Giving the Basics' distribution operates out of the underground caves in Kansas City.

Teresa and her team are featured in an awesome article in this week's Kansas City Star. Check it out!

Our New Co-Working Space for Kansas City

I've recently begun working part time at a new co-working space in the downtown Kansas City Crossroads area. The wework building is home to a lot of entrepreneurs! I’m very excited to be here, the people are great, the space is fabulous and it's awesome to be immersed in a community of creative thinkers. Watch this space!

Marketing and Branding Go Together

When creating brands, I always think long term and help my clients develop marketing or communication solutions that help get their message out and get it out in ways that serve their audience, meet their needs and treat them like they are the hero of the story. For Matt Burk Music Studio I developed a writing and photo rubric that helps his staff shoot pictures of their students, telling their stories of struggle and success. Over time, this builds a vibrant community of hard work, creativity and innovation. Oh, and I wrote the bios of the teachers in the same way, telling their stories of struggle and success too. The rubrics and communication plan help the staff shoot and post on particular days so communication is built consistently and kept on brand point.

 The Instagram feed automatically fires pictures to the website sending potential clients there to engage the brand.

The Instagram feed automatically fires pictures to the website sending potential clients there to engage the brand.

Brand Resiliency Workshop

This month I’m excited to be hosting another workshop with the Enterprise Center of Johnson County. They're situated in Fairway on the west side of the Plaza in Kansas City. This time I'll be looking at ways your brand can be more resilient in today's market place and because I’m a designer, I’ll be looking at the design of your brand and specifically how it relates to your audience. Join me on Wednesday August 31st at 11am! You can register here.

The Logo is not the Identity

"Everything on the page contributes to the visual identity. Every ingredient requires a conscious decision and should be infused with the essence and personality you wish to communicate to the audience." —Stefanie Weigler, Triboro

It's a common misunderstanding that in design a logo alone will communicate everything about your business or product and any other material is to be treated as separate. As Stefanie points out in this brilliant quote, anything that is designed and put out by a company is part of the overall personality and it should all tell the same story. Yes, fonts, colors, and verbal narrative included!

Teaching Information Architecture

Information Architecture is one of my favorite subjects: understanding how to use design to organize information in ways that appeal to and engage the user. It's a big subject and a complex one, especially when we're bombarded with so much information on a daily basis. How can design help make things simple but also create engagement? This class I’m teaching at the Kansas City Art Institute Graphic Design studio explores the above questions and seeks to answer them in the design of three projects: a website redesign, a website showcasing a collection of objects and the design of a mobile application for a museum.

KC Design Week is coming!

I’m excited for KC Design Week coming up April 7-16, 2016. It's always a great opportunity to see what's going on locally and nationally and what's new and upcoming in the world of design and creative thinking :) Woo hoo for Design Week in Kansas City!

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How Can Brand Experience Be Used to Draw People to Libraries?

Good brand identity, a vibrant brand culture and unique brand experience have the potential to stimulate and engage people in many different ways, and that's true for libraries too. On October 9th I’m facilitating a Brand Experience Workshop with the Southwest Kansas Library System in Dodge City, KS to look at new ways to stimulate and engage a 21st century audience in the heart of America. More information here.

How We Build Brands

As we've rebranded businesses over the years and been asked to overhaul their digital and analog marketing there's one major mistake that always shows up: the assets (website, brochures, animations etc) were never built on the company essence, brand position or even with the target market in mind. What we end up doing is going back to the beginning, streamlining all the company information in order to find the unique, compelling essence then begin design. The result? More compelling graphics and design that is unique and more meaningful. This is the process we use in creating brands:

When it Comes to Telling Your Story, Consistency is Key

With all the media outlets available to us today like Facebook, Twitter, Youtube, print brochures, even reception signage, shirts and name tags, it’s easy to forget being consistent in your visual brand and your brand language (the words you’re putting out to your customers).

Common mistakes are: using additional colors, typefaces and sounds that aren’t in your kit, resizing your logo disproportionately to fit different spaces and adding workshops that have nothing to do with your mission statement.

Setting up a brand is one thing, it’s another thing entirely to keep it on track but if you get help to do this you won’t scare your customers with something they’re not prepared for, instead they’ll feel safe and secure and want to return because you’re consistent down to the fine detail. In the visual world, small changes mean a lot.

Why You Should Want Your Brand to be Emotional

I met a lady yesterday who told me that she helps people turn their bad credit score into a good one. She gave me a card. On looking at it and hearing more the story of what she does, I immediately thought, “oh, she’s helping people who actually are terrible with money look good, when actually they aren’t!” 

She proceeded to tell me that her brother-in-law said the exact same thing but then she went on to say that there are many people out there that because of divorce, businesses not making it or through losing a job, are affected by this problem—their credit will go bad wether they like it or not and often they have no idea how to get back on track.

Immediately I felt the compassionate side to her business. I said to her, “what would your business card and logo look like if you could capture some of that compassion in your visual image? What do you think that would do to prospective clients when you’re telling them what you do?” Her eyes lit up, “I’ve never looked at my brand that way before!” she said. “I just went to Vistaprint and ordered myself some generic cards!”

Shows what a little personalization can do for a brand.