When it Comes to Telling Your Story, Consistency is Key

With all the media outlets available to us today like Facebook, Twitter, Youtube, print brochures, even reception signage, shirts and name tags, it’s easy to forget being consistent in your visual brand and your brand language (the words you’re putting out to your customers).

Common mistakes are: using additional colors, typefaces and sounds that aren’t in your kit, resizing your logo disproportionately to fit different spaces and adding workshops that have nothing to do with your mission statement.

Setting up a brand is one thing, it’s another thing entirely to keep it on track but if you get help to do this you won’t scare your customers with something they’re not prepared for, instead they’ll feel safe and secure and want to return because you’re consistent down to the fine detail. In the visual world, small changes mean a lot.