How We Build Brands

As we've rebranded businesses over the years and been asked to overhaul their digital and analog marketing there's one major mistake that always shows up: the assets (website, brochures, animations etc) were never built on the company essence, brand position or even with the target market in mind. What we end up doing is going back to the beginning, streamlining all the company information in order to find the unique, compelling essence then begin design. The result? More compelling graphics and design that is unique and more meaningful. This is the process we use in creating brands: