How Can Brand Experience Be Used to Draw People to Libraries?

Good brand identity, a vibrant brand culture and unique brand experience have the potential to stimulate and engage people in many different ways, and that's true for libraries too. On October 9th I’m facilitating a Brand Experience Workshop with the Southwest Kansas Library System in Dodge City, KS to look at new ways to stimulate and engage a 21st century audience in the heart of America. More information here.