When creating brands, I always think long term and help my clients develop marketing or communication solutions that help get their message out and get it out in ways that serve their audience, meet their needs and treat them like they are the hero of the story. For Matt Burk Music Studio I developed a writing and photo rubric that helps his staff shoot pictures of their students, telling their stories of struggle and success. Over time, this builds a vibrant community of hard work, creativity and innovation. Oh, and I wrote the bios of the teachers in the same way, telling their stories of struggle and success too. The rubrics and communication plan help the staff shoot and post on particular days so communication is built consistently and kept on brand point.