The Logo is not the Identity

"Everything on the page contributes to the visual identity. Every ingredient requires a conscious decision and should be infused with the essence and personality you wish to communicate to the audience." —Stefanie Weigler, Triboro

It's a common misunderstanding that in design a logo alone will communicate everything about your business or product and any other material is to be treated as separate. As Stefanie points out in this brilliant quote, anything that is designed and put out by a company is part of the overall personality and it should all tell the same story. Yes, fonts, colors, and verbal narrative included!