When it Comes to Telling Your Story, Consistency is Key

With all the media outlets available to us today like Facebook, Twitter, Youtube, print brochures, even reception signage, shirts and name tags, it’s easy to forget being consistent in your visual brand and your brand language (the words you’re putting out to your customers).

Common mistakes are: using additional colors, typefaces and sounds that aren’t in your kit, resizing your logo disproportionately to fit different spaces and adding workshops that have nothing to do with your mission statement.

Setting up a brand is one thing, it’s another thing entirely to keep it on track but if you get help to do this you won’t scare your customers with something they’re not prepared for, instead they’ll feel safe and secure and want to return because you’re consistent down to the fine detail. In the visual world, small changes mean a lot.

Why You Should Want Your Brand to be Emotional

I met a lady yesterday who told me that she helps people turn their bad credit score into a good one. She gave me a card. On looking at it and hearing more the story of what she does, I immediately thought, “oh, she’s helping people who actually are terrible with money look good, when actually they aren’t!” 

She proceeded to tell me that her brother-in-law said the exact same thing but then she went on to say that there are many people out there that because of divorce, businesses not making it or through losing a job, are affected by this problem—their credit will go bad wether they like it or not and often they have no idea how to get back on track.

Immediately I felt the compassionate side to her business. I said to her, “what would your business card and logo look like if you could capture some of that compassion in your visual image? What do you think that would do to prospective clients when you’re telling them what you do?” Her eyes lit up, “I’ve never looked at my brand that way before!” she said. “I just went to Vistaprint and ordered myself some generic cards!”

Shows what a little personalization can do for a brand.