City Girl Farm
Sally's desire for the City Girl Farm was to create a brand image and visual style that would better communicate her vision for a community hub of fiber makers. Her original logo was just the chicken and she'd never put down on paper her dreams for the community. We worked with Sally first in hearing her story and then helping her to land a compelling vision, mission and values and then sought to design a logo that reflected these key statements. With the new visual style there is mileage to begin working it into print, signage and in animating the connecting letters in social ads and product videos.