We've had the privilege of assisting Giving the Basics in Kansas City with a refresh of their visual brand and a focusing of their messaging to help them in their Annual Campaign efforts to grow and expand their work in 2018. Our process involved taking a deep dive into their approach, understanding their work and vision for the future and translating that into short, compelling statements and a storyline that would help us develop content aimed specifically at the donor via a thank you card, an email campaign, and donor mailings, all leading to a single donor focused landing page. The project included wireframing the strategy and presenting to their staff, taking an inventory of all their existing design, refreshing their logo, fonts and colors and working with the team to implement and project manage their new design across print, social media and email marketing tools, web page development and the copy within the CRM workflow. 

Giving the Basics existing brand