The Ignatian Spirituality Center
Jim Caccamo, ED of the Igantian Center in Kansas City wanted me to simplify their website. Understanding that the core mission of the organization was to take people through their flagship program—the Spiritual Exercises—and train them as prayer guides, I redesigned their site using a simple audience centered narrative to funnel new comers into their programs. I took the site from a 28 page online brochure style to a four page sales funnel. Using this narrative on the site, in their email marketing, social media and event ads, the center doubled its activity in 2017 taking a record 34 people through their major training, raising $44,000 in their annual campaign and filling two main training events.