Goodwill Missouri/Kansas

Most people know Goodwill as a group of thrift stores. What most don't realize is that their primary focus is to find employment for individuals with mental, emotional or physical barriers, and they use their thrift stores in to place them in positions of work. Through my brand design process, I helped Stuart and his team reorganize the Goodwill Missouri/Kansas story, place it in a book to educate their staff and ultimately assist in redesigning their website.