International House of Prayer, Kansas City

In 2005 Elizabeth Herder wanted to focus the IHOP-KC brand. They had over 20 different in-house logos and ministry names! I designed the altar and flame as a visualization of their mission: to base all ministry work, anywhere, in prayer. The new, single-logo brand included a brand Style Guide to train all their departments in using the colors, fonts, logo and brand copy consistently across all media. Their brand has now held solid for nearly 20 years gathering a following of over 1.5 million Facebook friends and adding 20,000 to their Annual gathering.

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Having one single logo rather than twenty, gave IHOPKC a stronger, more agile brand.

Having one single logo rather than twenty, gave IHOPKC a stronger, more agile brand.

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