The Giving Brick
Matthew Gould had begun to collect used lego bricks, sort and package them and give them in beautiful boxes to children in the foster care system coming out of troubled homes. He didn't have the brand language to communicate a strong vision however. We helped Matthew and his wife Erin establish a few key brand statements, writing a compelling vision and mission statement. Later we worked on designing a postcard/leave behind to hand out at events letting people know exactly what they did and how they could connect.