The Giving Brick
Matthew Gould had begun to collect used lego bricks, sort and package them and give them in boxes to children in the foster care system and he asked me to fine tune his old brand and image (see adjacent graphic). More specifically this meant work on his mission and other brand statements - to better position him for expansion and growth. Since working with Matthew he has gone on to achieve non-profit status in Kansas City partnering with K-State, The Learning Tree and the Midwest Foster Care and Adoption Association to get lego gifts in the hands of displaced children. Such an awesome project!