Troost Jazz & Soul 2016

Each year Reconciliation Services in Kansas City hosts their Troost Jazz & Soul fundraising event. I was asked to rebrand the event and create an evergreen concept that could be carried through the next 10 years. The concept of joining the Os together in the word Troost made a pair of eye glasses that tugged at the concept of seeing differently. It is RS's mission that by treating those in need with the utmost respect, their hidden strength becomes revealed. A new logo and rebranded marketing assets grew the event to 450 people in 2017 and garnered in excess of $120,000 in donations.